SquareTrade Hosts Live Drop Test of Leading Cameras at B&H Super Store in Manhattan; Results Show Canon More Resilient to Accidental Damage than Nikon

SquareTrade Hosts Live Drop Test of Leading Cameras at B&H Super Store in Manhattan; Results Show Canon More Resilient to Accidental Damage than Nikon

NEW YORK, NY & SAN FRANCISCO, CA, May 20, 2013

SquareTrade®, the #1-rated protection plan trusted by millions of happy customers, today announced the results of its first Drop Test for cameras, which was held early Sunday morning at B&H Photo Video's super store in New York City. The event tested the two leading semi-professional cameras – the Canon EOS Rebel T5i and the Nikon D5200, for durability and resilience in common accident scenarios that both professionals and amateurs encounter. To see the video visit http://www.youtube.com/watch?v=_F0RTaFhgcA

"In today's society where we are all multitasking, juggling our camera, phone and tablet all at once, drops, spills and accidental damage are a growing problem for everyone – in particular photographers," said Yossi Fogel, B&H's Director of Photo Sales. "I'm always hearing the story of the unintended spill or the unexpected fall while trying to get that perfect shot or just downloading some images to your tablet or laptop. I've seen some of SquareTrade's 'drop test' clips, so when they approached me about drop testing cameras I thought it was a great idea (even though I really do feel bad for the cameras). I think it gives our customers an idea of just how much can happen and whether you should consider buying a protection plan for your equipment."

In SquareTrade's Camera Drop Test, the Canon EOS Rebel T5i and the Nikon D5200 were dropped from approximately four feet using the SquareTrade Drop Bot, an apparatus designed to drop objects from the same height and angle at precisely the same moment. The following results were noted:

  • The lens of both cameras broke away leaving each useless
  • With replacement lenses, both cameras became operational showing no signs of internal damage
  • While the Nikon camera sustained noticeable body damage, the body of the Canon coped with the drop test impact
  • In the test, Canon was shown to be the most resilient to accidental damage

"As we head into the summer, many of us are thinking about upgrading our camera and video equipment – whether for professional or personal use. There's not a lot of information out there about how cameras respond to the drops and spills that go along with ordinary use," commented SquareTrade CMO Ty Shay. "Our Drop Test at B&H's super store yesterday brings camera enthusiasts new and useful information. And what better place to hold our first camera Drop Test than at B&H headquarters – the world's mecca for photo enthusiasts."

B&H offers SquareTrade protection plans with drops and spills coverage for cameras, lenses, camcorders, laptops, and tablets. Customers can also purchase protection from common failures for televisions, desktop computers, and other electronics. Every SquareTrade protection plan comes with a five-day service guarantee, which has been consistently rated five-stars by consumers on major review sites, including Google, Nextag, Epinions.com, eBay and App Store.

About B&H Photo Video
As the world's largest source of photography, video and audio equipment, B&H Photo Video Pro-Audio is known worldwide for their attentive, knowledgeable sales force, and excellent customer service, including fast, reliable shipping. Visitors to the B&H SuperStore in New York City can have a hands-on comparison of the latest products with the best trained sales professionals in the industry to assist them and the website offers a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for close to 40 years. For more information, go to www.bandh.com.

About SquareTrade
SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life's frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today's consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving a 200% increase in sales on average and happier customers. SquareTrade's rapid transformation of the warranty industry attracted one of the largest private capital raises in 2012, with a $238 million round led by Bain Capital and Bain Capital Ventures. Headquartered in San Francisco and London, SquareTrade is privately held. For more information, go to www.squaretrade.com.

SquareTrade is a registered trademark of SquareTrade, Inc. All other company, brand and product names may be trademarks of their respective owners.

Press Contact

Jessica Hoffman
press@squaretrade.com
(408) 969-1163

Elizabeth Ricardo
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(646) 790-4751

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